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Affiliate Disclosure

Affiliate Disclosure

How Erewhons handles partner links, gifted products, discount codes, and other material connections without hiding the commercial reality from the reader.

Clear and conspicuousClose to the linkMaterial connections visible
A refined flat lay of curated skincare products.
Material connections disclosed clearly.

How Erewhons Handles Paid Relationships

If a relationship would matter to a thoughtful reader, it should be disclosed where the recommendation happens.

The point is not to hide commerce inside elegant wording. The point is to keep recommendations selective, readable, and commercially legible at the same time.

Material connection

Affiliate commissions, gifted products, paid campaigns, travel, event access, and discount-code arrangements all count when they could affect how a reader judges the recommendation.

If the relationship matters to the reader, it should not be buried in a footer or hidden behind vague language.

Placement standard

Disclosures belong near the button, link, product card, email section, or recommendation they relate to.

That keeps the disclosure visible at the same moment the reader is making the click or purchase decision.

Founder filter still comes first

A product does not make the edit just because it can pay.

Partner status should follow curation, not replace it. Susie can decline, remove, or keep a topic education-only even when a commercial path exists.

Erewhons is building a founder-led beauty business. If Susie ever uses a paid or partner link, that relationship should be easy to notice, easy to understand, and never buried under a pretty paragraph.

How recommendations work here

Founder filter first

Susie is supposed to reject far more products than she features. A commission does not automatically make a product worth recommending, and a gifted or discounted product does not automatically make it trustworthy.

What counts as a relationship

A material connection can include money, a paid link, gifted product, discounted access, a long-term partner relationship, or another benefit that could affect how a recommendation is received.

What stays out

Medical-adjacent peptide topics do not become casual shopping categories here just because they are trending. Some topics stay educational on purpose.

What the labels mean

Official brand page

The button goes directly to the brand’s own product page. Erewhons is not claiming that the link is a paid partner link at that moment.

Paid link

The button may earn Erewhons a commission or partner payment if a purchase happens through that link. The label should appear near the recommendation itself, not hidden on a separate page.

Gifted or discounted product

If Susie is writing about a product she received as PR, as a gift, or at a special rate from a brand, that relationship should be disclosed clearly where the recommendation appears.

How disclosures appear on the site

  • Next to the recommendation itself, especially near the button or product mention.
  • Inside the page copy when an entire section may contain partner links.
  • On this disclosure page so visitors can understand the sitewide rule in plain language.

Susie’s standard is simple: if a relationship would matter to a thoughtful reader, it should be disclosed where that reader is actually making the decision.

Current status of the peptide and device pages

As of this stage of the build, the peptide edit and the advanced tools page use official brand-page links. If that changes later, the buttons and the surrounding page language should change with them.

What does not change even when links become monetized

  • Susie should still reject products that feel noisy, overhyped, awkward to explain, or weak in actual use.
  • Boundary topics like BPC-157, MOTS-c, GLP-1, and NAD should not be merchandised like ordinary skincare products.
  • The site should stay stricter than the internet, not looser than the internet.

Affiliate disclosure

Some Erewhons recommendations may eventually use partner links. If that happens, the relationship will be disclosed clearly near the recommendation and on the affiliate disclosure page. Read the affiliate disclosure.

Return to policies
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